Buenafuente Effect
I remember in the midst of the dotcom bubble, when I used to create portals within Ya.com, before the release of one of them, the manager offered me an advertising campaign based on advertisements in various newspapers of paper. He was very good at what they do in traditional media, but I had no idea what could be done by purchasing banners on the Internet or directly with a good public relations strategy. So I said I only buy online advertising and to make every effort to ensure that we mentioned in Javier Sarda Martian Chronicles.
Well. What then could be done by Sarda web visits multiplied exponentially, today we get Andreu Buenafuente. And there are already several examples. The tailor Bere Casillas has got to be a reference to twitter and, above all, on Youtube, thanks to an interview he did the presenter Catalan. The same thing happened to Pau Garcia-Milà, the cofounder of eyeOS, that up to be a crack kid programming is a very media.
Another being touched by the wand of Buenafuente is the mayor of Jun, Jose Antonio Rodriguez, who recently admitted I have gotten many “followers” after leaving their program a few minutes from La Sexta. Ah! Let us not forget Dr. Leopoldo Abadia, whose blog is filled with visitors following the now legendary interview in which he explained to everyone, what a crisis ninja. That video is now over and a half million views on YouTube. Then also went on a media career that includes books, conferences and television programs.
The curious thing is that no longer need to see Buenafuente program to meet these new “characters 2.0″. Their echoes come quickly, and almost harder to twitter. Television strengthens the character, gives some significance, but are social networks which can then transform this “authority” in Web traffic in followers and direct care. It is a curious phenomenon that obviously no one had anticipated and I call “Buenafuente Effect.”