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I recognize that for some years I find it hard to concentrate on things that require full attention. Just find the optimal time during which I try to travel without an Internet connection to make progress in certain complex jobs. And this I think it deserves a thorough analysis, as there is already a few voices are warning that such and such social networking site may be affecting your brain.

The theory, espoused by thinkers such as Andrew McAfee, Nicholas Carr and Doris Nhan, assumes that the excess of knowledge is difficult to process information. Our brain is the processor is and yet the number of data we’re getting is growing, so that our attention span and concentration is reduced.

The same thing happens to our relationships. Maintain contact with a small group of friends and family is relatively simple. One call, a coffee or a weekend meeting are sufficient to keep the relationship alive. But with hundreds of friends on Facebook or Twitter or by e-mail, things extraordinarily complicated. We can refer our getting our messages or blog, but that relationship is unidirectional.

The e-mail is, in fact, one of the greatest enemies of productivity. If you can not control the number of times you check it, chances are you spend the day watching, instead of doing other work. The same goes for notices Twitter or Facebook notifications. And there are things that require maximum concentration and that with so many calls for constant attention can not be done.

Some days I prefer to stay working an hour in my house because the first thing in the morning I am able to produce much more, provided that no mails, phone calls or other distractions. I need that time to focus on the important things. And if possible, what I usually do is book work for long trips.

Another trick I’ve been moving over time is not to check Twitter or Facebook or at certain hours. With e-mail I have it more complicated, but usually closes on time lately to keep me distracted. Also, I have two accounts: one for urgent matters and one for those that can wait.

Do not believe in multitasking: my brain can only process a single simultaneous activity properly. If not, do not offer the same quality. For the same reason I do not like to have people with mobile phones or laptops in meetings. I am not able to concentrate on the conversation if I can surf the Internet at the same time and I doubt there is someone who can.

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