Latino Web Creations

Fashion With Facebook, everyone has rushed to open pages as if in this way find the magic key to customer loyalty. And among them, newspapers, television and other media. Normally, what you do is open a page, place the logo and insert very big, the way automatically as possible, the contents that are already published by other means. Then he touches is to attract fans and the more the merrier. Does this make sense?

If done right, yes. For the following reasons:
- As search engines become social (Bing and what is and Google is about to be), will prioritize search results that have received an approval (a “like”) or a comment on Facebook. Therefore, we must begin to work this type of interaction, although we must qualify that there is no need to create a page for it. In theory be enough to insert a button “like” in every story.

- The SMO (Social Media Optimization) each day will have more importance in social networks. If we want users to view our content before those of others, it is important to start working and the page for tomorrow we have a consolidated base of fans.

- Allows consolidation of the brand of the environment in another point, which is the only reason why many companies open page on Facebook. And in my opinion, is not enough excuse to take this risk. Do not forget to be in other media is also subject to the possibility that we criticize or ridicule (for example, with a very low number of fans). Another obvious risk of publishing content on Facebook is that this network can lead to traffic that otherwise would have on our website.

- Use Facebook Viralization greatly facilitates the content. The people on Facebook share content with great ease. But it’s not necessary to create a page to this effect. I insist that it is more than enough to put a button “like” in a strategic area of ??each story. The easiest thing in the world, indeed.

That said, things should not make them because they are fashionable, but with objectives and means well planned. The latter suffer many pages of media (and trademark). These are my tips:

- You can not rely 100% on Facebook. I speak from personal experience. If you are the New York Times, maybe you will have a direct contact in Palo Alto, but the reality is that most of the Spanish media will be treated severely understaffed by Facebook. And unfortunately, its technology platform is not perfect. Gives a lot and over without warning. I made the decision two years ago to create a social network based entirely on the Facebook login system and I was wrong. Facebook gave us a hard service, which affected our business. In the U.S. there is a local newspaper decided to publish only on Facebook, Rockville Central, but I can not believe I have seriously considered.

- Facebook pages are very simple to do essential things such as posting a photo or text. But little else. They are too limited and, last but not least, Facebook has a habit of changing their conditions too often, sometimes destroying the work we have done previously.

- Not enough to open a page, republish contents and start getting fans. If we take all the opportunities that Facebook offers us, we must make a much more intense. You have to create exclusive content for the network, must participate in the discussions, you have to give a personal touch to everything we do (at the risk of our becoming a mere satellite without speech itself), create controversy video should be used much, you have to “tag” users (not to be seen as a smaller number, etc.).

- Facebook pages are ideal for people or brands that want to show that there are many people who feel passion for them. Is this the case of the medium? I have many doubts. People are passionate about the club or Madrid, but not the brand. The newspaper informs them and tells them stories, but little else. One means is a transmitter of a person’s emotions, brand or equipment to its readers. But I have very clear that their role is to star in and take over these emotions. Maybe you should think laterally and create pages for the editor or one of its journalists and not so much for the brand. I think that facilitate personal speech would substantially improve the relationship with readers.

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