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Archive for the ‘Social Networking’ Category

One of the phenomena that are at the heart of Web 2.0 and give the greatest potential are the APIs, which are small systems to query external databases in an automated fashion. With their help you can build new sites based on information from others. This creates, in fact, all the mashups that use Google Maps or the various applications that use Twitter data. The great paradox is that most APIs are free (although limited quantitative) and do not generate direct income for the owner of the information derived with their help. In fact, Google did not give in principle the use of their maps, and even forbade it, and just opened an API programmers noting that they were doing was real fancy stuff they never would have happened to their own engineers. Read the rest of this entry »

I remember in the midst of the dotcom bubble, when I used to create portals within Ya.com, before the release of one of them, the manager offered me an advertising campaign based on advertisements in various newspapers of paper. He was very good at what they do in traditional media, but I had no idea what could be done by purchasing banners on the Internet or directly with a good public relations strategy. So I said I only buy online advertising and to make every effort to ensure that we mentioned in Javier Sarda Martian Chronicles.

Well. What then could be done by Sarda web visits multiplied exponentially, today we get Andreu Buenafuente. And there are already several examples. The tailor Bere Casillas has got to be a reference to twitter and, above all, on Youtube, thanks to an interview he did the presenter Catalan. The same thing happened to Pau Garcia-Milà, the cofounder of eyeOS, that up to be a crack kid programming is a very media. Read the rest of this entry »

Fashion With Facebook, everyone has rushed to open pages as if in this way find the magic key to customer loyalty. And among them, newspapers, television and other media. Normally, what you do is open a page, place the logo and insert very big, the way automatically as possible, the contents that are already published by other means. Then he touches is to attract fans and the more the merrier. Does this make sense?

If done right, yes. For the following reasons:
- As search engines become social (Bing and what is and Google is about to be), will prioritize search results that have received an approval (a “like”) or a comment on Facebook. Therefore, we must begin to work this type of interaction, although we must qualify that there is no need to create a page for it. In theory be enough to insert a button “like” in every story. Read the rest of this entry »

I have been collecting some data on online advertising that are relatively unknown and I think, put into perspective, should encourage us all tog continue investin in this sector. The most important of all I think is that the CPM (what you pay for every 1,000 ad impressions through your website) in videos is 10 euros, very high compared to what is normal Internet pages.

But there’s more:
- The first banner, which was included in Wired magazine back in 1994, got a CTR (Click Through Rate or ratio of people who have seen and clicked on it) 78%. To get an idea, now get 0.2% is a relative success on Facebook and the average is 0.08%. That is, that for every 10,000 people who see an ad on Facebook just click on it 8. The problem is that people does not look at the ads, her eyes mechanically exclude. Therefore there is a tendency to sneak through the advertising content. More or less what happens to the jerseys of the football players. Read the rest of this entry »

I recognize that for some years I find it hard to concentrate on things that require full attention. Just find the optimal time during which I try to travel without an Internet connection to make progress in certain complex jobs. And this I think it deserves a thorough analysis, as there is already a few voices are warning that such and such social networking site may be affecting your brain.

The theory, espoused by thinkers such as Andrew McAfee, Nicholas Carr and Doris Nhan, assumes that the excess of knowledge is difficult to process information. Our brain is the processor is and yet the number of data we’re getting is growing, so that our attention span and concentration is reduced.

The same thing happens to our relationships. Maintain contact with a small group of friends and family is relatively simple. One call, a coffee or a weekend meeting are sufficient to keep the relationship alive. But with hundreds of friends on Facebook or Twitter or by e-mail, things extraordinarily complicated. We can refer our getting our messages or blog, but that relationship is unidirectional. Read the rest of this entry »

Public institutions are beginning to worry about the impact of new applications that facilitate the geolocation of people in real time. The European Commission believes that affect privacy and therefore should be covered by the Data Protection Directive. The Basque Government, for its part, wants to prevent unauthorized people create and control or Facebook FourSquare Places in their offices and administrative offices.

The truth is that the sum of universal geolocation and cloud computing plunges us into a true paradigm shift in which nobody could have thought two years ago. I take everything in your cell phone and always know where you are. Does this imply some risks?

I have not very clear. Mobile operators have spent years accumulating this information and, to my knowledge, have not used it against us. Quite the reverse: it has been used to prosecute terrorists. The commercial promise that companies send us their advertising based on where we are at all times is more a utopia than a reality. At the moment there is little money in that sector, although Groupon FourSquare and want to change that reality. Read the rest of this entry »

Virtually 100% of the Spanish population with access to a social network at least once a month. Exactly 95.6%. The data comes from comScore Media Metrix analysis of May, which also confirms the leadership of Facebook, web access to that 70% of Spanish over six years and twice in audience Tuenti (penetration 36%) .

Linkedin is the fastest growing compared to April, probably driven by the IPO. The concrete used in almost 10% of Spanish Internet users. Twitter, meanwhile, is used by more than 13%. In terms of time per visitor is concerned, Myspace is the leading network in Spain with 7.63 hours on average, over the 4.29 hours of Facebook. Read the rest of this entry »

This social software in enterprises is one of the things that have interested us in Alliance since we created the company in 2004. And much has been achieved. First with the famous corporate blogs, now in decline, and ultimately to social networks. However, not many studies.

Orange Foundation in its latest report includes some interesting eEspaña. For example, a ranking of social networks used by professionals and Spanish companies which corresponds to a study by Oak Power Communication:

1. Facebook: 85%
2. Twitter: 35%
3. Youtube: 25%
4. Linkedin: 13%
5. Xing: 6%
6. Viadeo: 3%
7. Other (¿Tuenti?): 8% Read the rest of this entry »

I laughed a lot with a turned Ignasi article in which he predicts “the imminent collapse of Facebook.” It is true that he contemplates the futility of Facebook from your professional perspective, obviously linked to marketing, but I think the article contains a background reason not to be missed. Essentially, contempt is what I call the user by Facebook. This social network has some great strengths, such as those related to its technical robustness and flexibility that has always allowed when creating applications. However, his background is not pure. Facebook is guilty of the same moral and ethical shortcomings that its founder, Mark Zuckerberg, shown in the movie “social network”. Read the rest of this entry »

In recent months there has been much talk about the successful IPO of LinkedIn, which has undoubtedly become one of the best examples of Web 2.0 is more than a fad worldwide. But in Spain we also have some, but not yet listed. Two of them, Panoramio and Loquo, paths were purchased by multinational Internet: Google and eBay. Another, Myspace, has been taken over by Telefonica.

Other companies that have been sold are Educaedu and BuyVip, although neither the rate as Web 2.0. We might also add, though with nuances, and eConozco Neurona, Xing purchased by two networks, as feevy, acquired by BBVA to the tune of 400,000 euros. What remains? Apart from several promises, I will not let me specify some risk, I think there are two very prominent companies, Weblogs SL Trovit, I do not think that it takes time to become part of larger groups. Read the rest of this entry »