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Archive for the ‘Social Networking’ Category

The war between online platforms, and especially those that revolve around Google (AdSense) and Facebook is making the business model of Internet content every day to look more like television. As is known, Google distributes the revenue it generates with AdSense supports using it. Now, Facebook is starting to do the same but going a step further and also give technological support.

This model is very similar to that applied to producing television programs, which are also part of the risk posed by the issue. The best are able to impose higher prices, but can only be realized if the series is able to reach a particular audience share. In some cases, if the number of viewers is very low, the contract can even terminate.

Facebook is introducing a similar system. Knowing that brings more eyes than any other website and that their possibilities are endless Viralization is beginning to reach agreements with newspapers to share the revenue from advertising on their pages. Now something similar applies to the producers of games for social networks, which distributes the money from ads and virtual goods sold in them. Read the rest of this entry »

When it comes to professional networking all think as much Linkedin Xing and Viadeo also. Rarely Twitter. However, an important part of the use made of this network is professional and in fact the latest report by telephone on the Information Society in Spain (poorer each year, by the way) confirms that 75% of users use it for professional reasons. What are they doing on Twitter? Improve professionally (68%), promotion (75%) or interact with other industry experts (87%). I confirm that in my case it is, but I’m surprised the high level of professional use. If it really is, is more than likely that Twitter is already reaching a certain saturation, since the bulk of users will never use a social network beyond to share photos, organize your weekend or tie.

In fact, I think the excuse of commercial use is more psychological than real. A person who makes use exclusively linked to their work in Twitter be profoundly boring. Followers would not, unless an artist or a politician, in which case it does offer professional interest. Highlight, by the way, including the director and actor Torbe porn. I am also convinced that the company itself Twitter is aware of this fact from the time they just added the ability to share photos. If you want to reach the masses, a prelude to the exploitation of advertising, you need to get your users see it as a forum where you can talk freely about anything and not just work. Read the rest of this entry »

“Hyperlocal” has been a buzzword for quite some time, around the idea that the Internet should be talking to you about your neighborhood, in particular, and not just a homogeneous “out there”. However, according to a new Pew study, one thing in particular that people want their surfing hyperlocal: food.

While television continues to dominate in the space of local news and newspapers taking first place for the provision of community events and information about local culture, the actions of government and police, the Internet has become the main source of information about restaurants and bars of most Americans. Clearly, Yelp has done a good job.

According to the results of the study, despite the Internet only a particular vertical heads, apparently has become the second-to option for local information. For 79% of Americans are online, the Internet was appointed as the first or second most trusted source of information for 15 of the 16 topics listed (for adults younger than 40 years, jumped to first place in 11 of the 16 subjects), 64% of respondents admit that they use at least three different types of media to get information about your community.

The lesson of this survey for local businesses? Advertise everywhere. But if you serve food, make sure your social media is so impeccable, you could eat your dinner because of it.

It is the movement no one expected to Anonymous: goes to faceless hackers investigative journalists exposing corporate corruption via a specially crafted web page. Well, okay … maybe not so unexpected in a group without head, with a high propensity to establish expectations.

The site, Anonymous Analytics, was released on Monday and aims, in his words, “provide the public exposure of research reports of corrupt companies” with a team that includes “analysts, forensic accountants, statisticians, experts in computing, and lawyers from different jurisdictions and backgrounds. “

The site has just launched a 39-page downloadable report which alleges that the company has China Chaoda Modern Agriculture defaudado its investors $ 400 million over the last eleven years. A spokesman for the group told the Financial Times that there are multiple reasons why the site was started with the company rather than something in the U.S., the most important is its current size. His explanation: Read the rest of this entry »

Social Media Today we will talk again TimeLine Facebook. Not that we’re going to repeat everything we have already told about the new mode of social network Zureckberg, if we want to reflect through the images and enjoy the design makes this change.

Because many users may not find in the timeline rather than difficulty of use, but recognize that brands and their new look thanks to the Timeline Facebook looks much more polished and professional than before. And lest we be left with the words, now we show you the photo gallery that runs this new look of Facebook Page with the new timeline Facebook.

The news I bring you now have two points of view, one negative and one positive. If I start with the first I can tell you that Facebook is giving away advertising for small businesses, as well as technical assistance for administrators to know the fans Pages strategies to follow in terms of promoting social networks.

The bad news is that it is a pilot project that will take place only in the U.S. by the agreement reached between the social network and two business associations: the National Federation of Independent Business and the U.S. Chamber of Commerce.

Of course, when things start on American soil, then you can hopefully after a while, Facebook exports. Although this would require partnerships that involve search. Do you think this would be possible in Spain? Certainly learn to look for free Facebook clients through advertising, in times of crisis seems like a great investment of time is not it?

We return to that is the subject of the moment, but Facebook and Twitter are committed to announcing new features. Plus Google is, of course, and the idea that the search giant has for the most advanced social network of the moment. And while they may seem to a clean screen advertising on Google Plus will end, it appears that nothing will be that way. Furthermore, Google seems to be no Plus monetized, meaning that benefits will not be their main objective.

Of course Google is a great empire, and considering that aims to unite all its services, the idea of ??keeping the world just Adwords gives you the benefits sufficient to maintain this unique social network that insurance ad clean like it better than what providing the rest. However, at this point comes a doubt, that is to Google Plus businesses. If there is advertising what Google Plus can be a tool as powerful as Facebook in the field marketing?

If you do not know what the Poke on Facebook, then the news of insurance or care about. But if you know and have used it to annoy a special friend or some spend some bromilla, will miss him, because Facebook, with all the changes he has implemented has decided to charge the little button.

So soon in the Poke profiles will no longer appear. In return they have other things of course, and although I do not particularly affect me because it was one of those buttons I’ve ever used, but I think some of you will have affected the idea, as all the changes and would like discussed with we are saying the matter.