email marketing service

Tips for Email Marketing

Those doing mass mailings “unsolicited”, known as spammers, promote distrust. For you to be perceived as the owner of a legitimate online business, you need to understand the “marketing permission based email.” In 1999, Seth Godin wrote a book called “Marketing Permission-based Email.” His thesis argued that people are more open to your marketing message by email if you ask their permission first, instead of just bombing them. Prior to the FTC regulations against residential telephone marketing, we can remember phone calls to the dinner, offering the opportunity of a holiday in a timeshare, without even asking, “It’s a good time to talk”?. People receiving these calls probably just cut off communication. Read the rest of this entry »