Latino Web Creations

Posts Tagged ‘Google +.’

Fashion With Facebook, everyone has rushed to open pages as if in this way find the magic key to customer loyalty. And among them, newspapers, television and other media. Normally, what you do is open a page, place the logo and insert very big, the way automatically as possible, the contents that are already published by other means. Then he touches is to attract fans and the more the merrier. Does this make sense?

If done right, yes. For the following reasons:
- As search engines become social (Bing and what is and Google is about to be), will prioritize search results that have received an approval (a “like”) or a comment on Facebook. Therefore, we must begin to work this type of interaction, although we must qualify that there is no need to create a page for it. In theory be enough to insert a button “like” in every story. Read the rest of this entry »

I have been collecting some data on online advertising that are relatively unknown and I think, put into perspective, should encourage us all tog continue investin in this sector. The most important of all I think is that the CPM (what you pay for every 1,000 ad impressions through your website) in videos is 10 euros, very high compared to what is normal Internet pages.

But there’s more:
- The first banner, which was included in Wired magazine back in 1994, got a CTR (Click Through Rate or ratio of people who have seen and clicked on it) 78%. To get an idea, now get 0.2% is a relative success on Facebook and the average is 0.08%. That is, that for every 10,000 people who see an ad on Facebook just click on it 8. The problem is that people does not look at the ads, her eyes mechanically exclude. Therefore there is a tendency to sneak through the advertising content. More or less what happens to the jerseys of the football players. Read the rest of this entry »

I laughed a lot with a turned Ignasi article in which he predicts “the imminent collapse of Facebook.” It is true that he contemplates the futility of Facebook from your professional perspective, obviously linked to marketing, but I think the article contains a background reason not to be missed. Essentially, contempt is what I call the user by Facebook. This social network has some great strengths, such as those related to its technical robustness and flexibility that has always allowed when creating applications. However, his background is not pure. Facebook is guilty of the same moral and ethical shortcomings that its founder, Mark Zuckerberg, shown in the movie “social network”. Read the rest of this entry »