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Posts Tagged ‘send plain text’

Make sure your bulk email are legible.
Fact: You carefully create multimedia content or images will not be displayed by most readers. According to our surveys, 65% of decision makers visualize their email on mobile devices that can display text only. If you must include images in the content of your mass email, make sure that the text content has meaning for readers, even if the images can not be displayed. If possible, send mass emails as plain text. They have a smaller size and can be read on any platform. One solution may be to send plain text and include a link to a web version of the message.

Mass mailings must have a family preview.
Fact: Most people decide whether an email is interesting using the preview without opening it. People choose to open a message based on sender’s email address and the email subject line of the same. Approximately 69% of people decide to report email as spam based on content of the sender or subject line. SendBlaster allows on screen “Send” set both the sender’s email address as the name that will be displayed. Read the rest of this entry »